Achmad Rofiq really anxious when he graduated from the Department of Visual Communication Design, State University of Malang. Because, as a graduate design steeped in the world of animation, he does not want merely stranded in the world of work as an illustrator or graphic designer. He wanted to stay on track as an animator.
So, Rofiq and some friends founded CV Kdeep Animation in 2005, which in 2011 transformed into PT Digital Global Maxinema (DGM). Less than eight years, various works of acclaimed animated various institutions at once glimpsed national private television stations. Works ever made, among others, who won the Bio Zone I and II Champion & Best Viewer Choice Naration Animation (Animation Awards) from Parahyangan University, Bandung, and Best Animation Film Video Festival Malang, Malang. Then, there are also movie-bulb nipples who won 1 Hellofest Vol. 1, Jakarta and animated film A Kite who received a special award as best animated film at the Indonesian Film Festival (FFI), 2008. In the event Rofiq FFI was also rewarded as the best animation director.
Animated movie titled Songgo Rubuh successful even aired in MNCTV in 2012. "Songgo Rubuh break the deadlock trust television station as one of the market for quality animation studio in the country. We get the equivalent of a soap opera production budget. Songgo Rubuh also managed by the intervention of experts. For the scenario, involving the soap opera writer, "said former students in Madrasah Aliyah Miftahul Ulum boarding school, Kebon Agung, Pasuruan, East Java.
The love in the world of animation Rofiq indeed have triggered his ambition to promote the animation industry in Indonesia. He pointed out how the world spectacle, especially animation, can also play an important role against the development of the society's perspective. For example, Captain Tsubasa animated series in Japan that is capable of exciting the world of football there. "In Japan, the animation can affect the spirit of the people to love the country, the culture, and even football. That's what makes me feel right chose animation as a way of life, exactly as creativepreneur, "he said.
With this vision, Rofiq then diligently devouring books and marketing businesses. The reason is, if the world of animation Indonesia wants known to many people, the culprit must understand how to market it. With that capital, he then attended many festivals abroad to market his work as Europe on Screen and Japan Asiagraph. "Normally, we presented a pilot or a movie trailer that will we sell. Several international exhibitions we've ever tried and many international broadcasters interested. "
With this strategy, eventually many works DGM ordered various parties even before the completion of manufacture. In addition, "From that trip, I got a lot of responses, both from domestic and foreign investors," said Rofiq. One of their competitive strategy is accentuate the uniqueness of its products. "The work DGM prefer the design of characters and stories are typical of Indonesia. Songgo Rubuh for example, is a puppet concept that we pack in the style of pop culture, "he added.
Unlike most entrepreneurs, at the beginning of establishing his business, it is less thinking Rofiq financial aspects. "I think, financially not excuse an artist to become entrepreneurs. Moreover, the animation can change the world. Who does not want that? Financial surely is a small thing in it. At least, Steve Jobs never happen, "said Rofiq.
In addition to making films, DGM also worked on animation for commercials, company profiles and public service announcements from the government. Also, never worked on an animated video clip for the song Rice band called The Wounded and had also received orders from Japan through Facebook ads.
Rofiq et al. finally able to prove that the animation path could drain a sizable income. In 2011, DGM earned Rp 1 billion more and continued to increase until now. Office initially only in Malang, now also in Jakarta and Surabaya. Office in Jakarta serve as a marketing office and in Surabaya as a research center.
Rofiq lunge him to win a variety of business competition. He won the first winner of the 2010 competition Independent Young Entrepreneur category Graduate Students and Alumni Creative fields held bank. He was also awarded a Successful Young Entrepreneur of the Ministry of Cooperatives and SMEs, 2011. Now, with his success as a businessman animation, it can be confidently stated he had been "promoted". "Sorry, I no longer say I was an animator for entrepreneurs. And, the animation studio that consists of a collection of people, not a single competence or animator course, "he asserted. In DGM himself, he now employs 20 animators, designers five, five creative expert and others.
Currently focusing Rofiq raising Kukurockyou animated films. The film will be marketed secaraglobal. "Therefore, now we try to open to partnering with marketing partners or entity that sells, distributes, manages licensing and merchandising global character. We think this is very potential Kukurockyou movie especially because the spirit of rock and optimism in it, "said Rofiq that targets this year it could further expand the network and penetrate international markets further.
Source:http://swa.co.id/headline/mantan-santri-yang-sukses-di-bisnis-animasi
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